Enrich your data by combining metadata with bespoke content
Without well-structured content, products vanish on the digital shelf and brands fade. We ensure this doesn’t happen by perfecting your digital shelf and combining structured product data with bespoke written content. Matching imagery with rich product data is the first important step towards a fully integrated consumer experience. Well-structured data ensures your products’ key attributes are presented with absolute consistency to consumers across all channels, from online shopping to broadsheets, catalogues and even in-store. Beyond the immediate benefit of allowing consumers to make an informed buying decision, rich product data aids in discoverability via natural search and improves PPC ROI. Silo’s enriched data schemas are based on globally recognised GS1 guidelines but are also flexible and allow for bespoke additions for specific customer needs. Our in-house taxonomy, SEO and technology proficiency make Silo the perfect partner for product data enrichment. Data enrichment can be combined with asset creation, and Silo’s PIM and DAM to provide one seamless service.
Our Product Data Solutions Work
Basic data capture
Silo’s basic service strives to replicate the physical shopping experience with detailed pack data to ensure accurate, consistent, and true-to-pack product information – from ingredients to features and benefits, allergens, nutritional information, and pack contents.
Bespoke solutions
Bespoke content is created and structured on a client-by-client basis – we include all of the data captured in the basic solution and augment this with additional content produced to your specifications.
Data governance and compliance
The best data-creation processes are worthless without a rigorous data governance regime. Silo approaches this with a sophisticated framework of workflow roles, permissions, and quality assurance processes as data moves through our system.
Basic data capture
Silo’s basic service strives to replicate the physical shopping experience with detailed pack data to ensure accurate, consistent, and true-to-pack product information – from ingredients to features and benefits, allergens, nutritional information, and pack contents.
Bespoke solutions
Bespoke content is created and structured on a client-by-client basis – we include all of the data captured in the basic solution and augment this with additional content produced to your specifications.
Data governance and compliance
The best data-creation processes are worthless without a rigorous data governance regime. Silo approaches this with a sophisticated framework of workflow roles, permissions, and quality assurance processes as data moves through our system.