South Africa’s
#1 provider
of brand product
content
solutions.

 

 

 

 

 

South Africa’s
#1 provider
of brand product
content
solutions.

Driving your business forward is what drives us

Silo is a proven leader in helping clients make a meaningful connection with their shoppers across all retail channels. Quality product content builds trust and confidence in a brand. What is product content? All off-pack information, features and benefits, inspiring information about your product, including visual media (images, video, and more), bespoke written content, and data (metadata) that inspires consumer confidence and helps you drive up your conversion rates, increase sales and build loyalty with your shoppers.

With our national footprint, over 600 brand owners and distributors, and leading retailers using Silo, we power e-commerce in South Africa. 

Number of images shot and retouched

Number of content lines in our PIM

Number of brands represented

Average number of monthly product updates

Why Silo?

Silo is an innovative product content engine. We provide product imagery, data, and written content that enhances consumers’ and shoppers’ experiences, and with our support, our clients increase sales. We also provide real-time promotional price checking and insightful promotional intelligence reporting.

Silo has a deep knowledge of South African retail and aims to be your strategic retail partner. We have been producing product content for over 30 years. Our insights team has access to product, price, and promotional data from all regions and retailers, both big and small, across South Africa. Silo delivers a personalised experience – human to human. Our aim is to always be accessible to you and provide meaningful guidance to simplify the product content production and management process for both product imagery and data. Most importantly, our pricing model is modular and highly affordable to businesses of all sizes.

Why Silo?

Silo is an innovative product content engine. We provide product imagery, data, and written content that enhances consumers’ and shoppers’ experiences, and with our support, our clients increase sales. We also provide real-time promotional price checking and insightful promotional intelligence reporting.

Silo has a deep knowledge of South African retail and aims to be your strategic retail partner. We have been producing product content for over 30 years. Our insights team has access to product, price, and promotional data from all regions and retailers, both big and small, across South Africa. Silo delivers a personalised experience – human to human. Our aim is to always be accessible to you and provide meaningful guidance to simplify the product content production and management process for both product imagery and data. Most importantly, our pricing model is modular and highly affordable to businesses of all sizes.

Our solutions for Brands and Manufacturers

Your brand reputation will be protected with consistent and professionally produced product imagery, product data, and enriched written content to provide the best possible customer experience.

Our solutions for Retailers   

With the right product content, your basket size and customer lifetime value increase exponentially, while also delivering a world-class shopper experience.

Power your product content, fuel your performance

Power your product data, fuel your performance

Silo offers image creation, data enrichment, portfolio management, and distribution services. It is a product data engine room that enables a consistent and trustworthy customer experience across all channels and platforms.

Power your brand story, fuel your vision

At Silo, we create high-volume and engaging product imagery appropriate for any platform or channel. We offer multiple well-equipped studios with a talented in-house creative team and a flexible, agile, and scalable approach to the creative production process.

Power your business intelligence, fuel your advantage

Silo offers in-depth market insights to provide a competitive advantage for the client. Our industry-leading research and reporting tools place Silo at the centre of the retail data ecosystem in South Africa.

You’re in good company 

Silo is trusted by these clients, among others

Meet the team

With our unparalleled industry expertise, Silo’s talented people are our differentiators. As a subsidiary of Hirt & Carter, Silo combines long-standing retail know-how with notable creative competency and e-commerce knowledge to deliver effective product content solutions that enhance consumer experience and accelerate retail sales.

Work with the experts

Silo employs some of the most experienced and capable people. We have expert teams in Cape Town, Durban and Johannesburg that help our customers sell more products through quality product imagery and data that is instantly accessible and versatile for output to various media and formats.

Paul Presbury

MD:

paulp@silo.co.za

Dominic Dempers

Studio Lead:

dominicd@silo.co.za

Joanne Phillips

Brand Lead:

joannep@silo.co.za

Gregg Trollip

Sales Lead:

greggt@silo.co.za

Gadija Gamieldien

Retail Lead:

gadijag@silo.co.za

Suzette Carolissen

HR Lead:

suzettec@silo.co.za

Matthew Meagher

Analytics Lead:

matthewm@silo.co.za

Percy Goetsch

Tech Lead:

percivalg@silo.co.za

Marthinus Versveld

Data Lead:

marthinusv@silo.co.za

Seema Ramautar

Finance Lead:

seemar@silo.co.za