Driving your business forward is what drives us
Silo is a proven leader in helping clients make a meaningful connection with their shoppers across all retail channels. Quality product content builds trust and confidence in a brand. What is product content? All off-pack information, features and benefits, inspiring information about your product, including visual media (images, video, and more), bespoke written content, and data (metadata) that inspires consumer confidence and helps you drive up your conversion rates, increase sales and build loyalty with your shoppers.
With our national footprint, over 600 brand owners and distributors, and leading retailers using Silo, we power e-commerce in South Africa.
Number of images shot and retouched
Number of content lines in our PIM
Number of brands represented
Average number of monthly product updates
Why Silo?
Silo is an innovative product content engine. We provide product imagery, data, and written content that enhances consumers’ and shoppers’ experiences, and with our support, our clients increase sales. We also provide real-time promotional price checking and insightful promotional intelligence reporting.
Silo has a deep knowledge of South African retail and aims to be your strategic retail partner. We have been producing product content for over 30 years. Our insights team has access to product, price, and promotional data from all regions and retailers, both big and small, across South Africa. Silo delivers a personalised experience – human to human. Our aim is to always be accessible to you and provide meaningful guidance to simplify the product content production and management process for both product imagery and data. Most importantly, our pricing model is modular and highly affordable to businesses of all sizes.

Why Silo?
Silo is an innovative product content engine. We provide product imagery, data, and written content that enhances consumers’ and shoppers’ experiences, and with our support, our clients increase sales. We also provide real-time promotional price checking and insightful promotional intelligence reporting.
Silo has a deep knowledge of South African retail and aims to be your strategic retail partner. We have been producing product content for over 30 years. Our insights team has access to product, price, and promotional data from all regions and retailers, both big and small, across South Africa. Silo delivers a personalised experience – human to human. Our aim is to always be accessible to you and provide meaningful guidance to simplify the product content production and management process for both product imagery and data. Most importantly, our pricing model is modular and highly affordable to businesses of all sizes.

Our solutions for Brands and Manufacturers
Your brand reputation will be protected with consistent and professionally produced product imagery, product data, and enriched written content to provide the best possible customer experience.






Our solutions for Retailers
With the right product content, your basket size and customer lifetime value increase exponentially, while also delivering a world-class shopper experience.






Power your product content, fuel your performance
Power your product data, fuel your performance
Silo offers image creation, data enrichment, portfolio management, and distribution services. It is a product data engine room that enables a consistent and trustworthy customer experience across all channels and platforms.
Power your brand story, fuel your vision
At Silo, we create high-volume and engaging product imagery appropriate for any platform or channel. We offer multiple well-equipped studios with a talented in-house creative team and a flexible, agile, and scalable approach to the creative production process.
Power your business intelligence, fuel your advantage
Silo offers in-depth market insights to provide a competitive advantage for the client. Our industry-leading research and reporting tools place Silo at the centre of the retail data ecosystem in South Africa.
You’re in good company
Silo is trusted by these clients, among others


Meet the team
With our unparalleled industry expertise, Silo’s talented people are our differentiators. As a subsidiary of Hirt & Carter, Silo combines long-standing retail know-how with notable creative competency and e-commerce knowledge to deliver effective product content solutions that enhance consumer experience and accelerate retail sales.

Work with the experts
Silo employs some of the most experienced and capable people. We have expert teams in Cape Town, Durban and Johannesburg that help our customers sell more products through quality product imagery and data that is instantly accessible and versatile for output to various media and formats.
Dominic Dempers
Studio Lead:
dominicd@silo.co.za

Joanne Phillips
Brand Lead:
joannep@silo.co.za

Matthew Meagher
Analytics Lead:
matthewm@silo.co.za

Gadija Gamieldien
Retail Lead:
gadijag@silo.co.za

Suzette Carolissen
HR Lead:
suzettec@silo.co.za

Seema Ramautar
Finance Lead:
seemar@silo.co.za

Percy Goetsch
Tech Lead:
percivalg@silo.co.za

Marthinus Versveld
Data Lead:
marthinusv@silo.co.za
