Insight

Unlock data-driven knowledge about your markets and promotional activity.

Our in-depth market insights provide a competitive advantage for clients. Our industry-leading research and reporting tools such as our Price Probe platform, Share of Voice product and custom analytics offerings place Silo at the centre of the real-time retail data ecosystem in South Africa.

Insight
Insight
Insight
Insight

Services

Price ProbePRICE PROBE

Price Probe is an industry-leading platform that provides clients with easily accessible, near real-time data no older than 72 hours on promotional activity in the market. Our data covers print broadsheets, online brochures, eCommerce pricing, in-store and even broadcast promotional campaigns. We can also tailor information for clients.

Share of VoiceSHARE OF VOICE

Our Share of Voice reporting can give insight into the effectiveness of promotional campaigns and how they measure up against competitor brands in the same category. Our Share of Voice platform can provide insights by brand, retailer and region.

Bi-annual Insight ReviewsBI-ANNUAL INSIGHTS REVIEWS

Our bi-annual insights are bespoke promo-insight presentations that are tailored to client requirements.

Channel Consensus PresentationsCHANNEL CONSENSUS PRESENTATIONS

Our channel consensus insights provide a promotional Share of Voice split by channel for a category and focuses on major suppliers and brands within the category.

ROI PresentationsROI PRESENTATIONS

Silo’s Return on Investment presentations combine transactional sales data with our promotional data to analyse promotional efficacy. These insights can be invaluable in answering important questions such as, what is the best price to promote without compromising margin and volumes?

Price AlertsPRICE ALERTS

Silo’s insights offer Promotional Price Trackers to highlight pricing that is below set parameters. Alerts are available daily or weekly and enable clients to quickly identify pricing that is below recommended retail selling prices.

Get in touch

If you like what you see don’t hesitate to capture our attention!
Click the button below and we’ll be with you in a flash.

CONTACT US

For more information on COVID-19 and government regulation: Click here

How Can We Help You





    Book a Studio





      How Can We Help You





        Get In Touch





          Keep Up to Date

          To receive the latest Silo news - sign up