
About Us
Silo is South Africa’s leading brand content provider. We are part of the Hirt & Carter group of companies, established in 1993 and with 30 years of experience. Silo delivers on the growing need for a centralised, reliable source of
all industry-related product images, data and analytics.
No longer just South Africa’s largest digital FMCG image library and brand content library, Silo is the ultimate, unified source of retail intelligence and retail analytics in the country. We are a data and technology company that can provide clients with content via seamless integrated systems.
We are headquartered in Cape Town but have offices in Johannesburg and Durban. Our national footprint ensures our clients, no matter where they are, always have easy access to our expert team and facilities.




News from the Team

How data-driven strategy can help you lift prices, beat competitors and unlock profits
When a company is spending tens of millions of Rands on promotional campaigns, having near real-time data on how their promotional strategies are playing out can see off costly missteps or clear the way for huge wins. It is no surprise that data-driven decision-making...

How to power your eCommerce play with great product content
Online shopping has exploded over the course of the Covid-19 pandemic and the opportunities are boundless for retailers and brands who understand how quality, consumer-facing product content directly drives sales. A study conducted by Delloite on the acceleration of...

How to master the art of spin: a full-circle approach to product photography
360-degree product photography - also known as spin photography - is sweeping through the eCommerce landscape as brand owners look to enrich the buying experience for customers and claim market share. For example, recent study published in Cyberpsychology, Behaviour,...