Silo delivers on the growing need for a centralised, reliable source of
all industry-related product images, data and analytics.
No longer just South Africa’s largest digital FMCG image library and brand content library,
Silo is the ultimate, unified source of retail intelligence and retail analytics in the country.
Current trends reflect the need for an open sharing of brand content, brand content data and packaging information across a variety of mediums. This is not only useful to retailer, but for a broad spectrum of industry players, including brand teams, packaging developers, distributors, marketing teams and more.
Advanced information sharing through these new mediums enables brand owners the ability to manage the information about their products for the best representation thereof; giving retailers easy access to accurate and verified brand related assets; and ultimately gives the consumer the ability to make better informed decisions.
“Mobile devices have completely changed the buying experience. Couch commerce is a growing phenomenon, as consumers gather data about the pros and cons of products, retailers and prices via their mobile device before getting off their couch, let alone entering a shop. Consumers want an enriched shopping experience.”
News24 - 11 Sept 2015
Silo is South Africa’s leading digital brand content provider and source of unified retail intelligence, retail analytics and product analytics. Silo provides a single solution from product sourcing, photography, image production, post production and data capture; to hosting and distribution of content assets across the industry channels.
Established in 1993, under the name Skuworks, we’ve provided content, image libraries, product photography, and creative services to the FMCG industry for more than 21 years. On 1 October 2015, Skuworks acquired Fastmoving and merged Skuworks, DDS, ProductMaster and Photography into an integrated business offering; positioned to supply our long-term partners: retailers, brand owners and content consumers with rich brand content and data for their Omni-channel marketing needs.
Cape Town OFFICE
We have expert teams in Johannesburg, Durban and Cape Town that contribute to the success of our customers by helping them sell more products through better quality product imagery that is accessible immediately and versatile for output to various media and formats; accurate and high quality brand product content and data contribute to brand owner’s perceived value to the consumer. Combined in force, we are providing more experience and knowledge to the industry than anyone else in South Africa, in providing effective brand and retail solutions.